Survey Release: Trends in Babysitting 2010

We’re so excited to release the results of our first annual “Trends in Babysitting” survey! This survey explores how parents across the United States consume babysitting and what their attitudes are on the topic.

What we learned was fascinating! The average American family spends approximately $462 a year on paid babysitters alone (this doesn’t include preschool, daycare or nannies). Despite shelling out so much each year for paid sitters, the majority of parents we spoke to were much happier with the quality of care they get from free sitters than from paid ones.

Quality of Babysitters

Only a quarter of parents we surveyed knew about babysitting coops; yet over two-thirds said they would like to trade babysitting with other parents. This tells me we have an education problem — coops are great and families would eagerly join them… if only they knew about them. We need to spread the word.

Co-op Familiarity

Feel free to share the survey results with others and use them in your own blog (but please link back to us if you do!). If you do write about the survey findings, let us know! We’ll include a trackback at the bottom of this post.

We’ll be conducting the survey annually, so that we can measure how babysitting habits change over time.

The full Trends in Babysitting 2010 can be downloaded here.

Are you a journalist, researcher, or blogger and want to answer a particular question that isn’t covered in the released data? Contact Us and we’ll see if we can cut the data in a way that answers your question.

Sitting Around in the New York Times

We were honored to be mentioned in a Fashion & Style piece in this Sunday’s New York Times!

Entrepreneurial culture requires a certain level of lackadaisical dress. As the article chides, “You can’t get VC funding if someone isn’t wearing sweat pants.”

Well, ladies and gents, I’ve got the sweat pants covered: Sitting Around in the NYT

Welcome to Sitting Around!

Welcome to Sitting Around! I’m Erica Zidel, the founder.

It was over two years ago that Ted and I first started working on what would eventually become Sitting Around, a site that aims to ease the burden of childcare for millions of families across the country. On March 7, 2011, we opened Sitting Around up for beta, and I have been overwhelmed and humbled by the great response we have received.

Sitting Around is more than just a tool to make starting and managing a babysitting coop as simple as it ought to be. In my mind, Sitting Around is an introduction to the very concept of babysitting coops themselves.

My son was three years old when I first learned about coops, groups of families who trade free babysitting with each other. The questions I kept coming back to were, “Why wasn’t every single parent in the United States doing this?” and “Who was keeping this whole coop thing a secret?”

Turns out, there were two problems. First, there wasn’t a good way to manage coops. Most coops were using an amalgamation of cobbled together tools — excel spreadsheets, yahoo groups, email lists, etc. Definitely not best practice. Okay, Ted and I thought, we’ll build an easy to use website for babysitting coop management.

But the second problem was not as easily solved. Like myself just two years ago, most parents don’t know much – if anything – about babysitting cooperatives. Since joining my own coop, my quality of life had improved substantially (free sitters, new friends) and I was inspired – no, make that determined – to share the message of coops with as many parents as I possibly could.

The real goal of Sitting Around is to change the way people think about and interact with childcare. It is to make babysitting less about money and scheduling, and more about easily sharing responsibilities with other families in your community.

As you explore the site and start your coop, please let us know if there are features you’d like to see added or things that would improve your experience here. I love hearing ways to make Sitting Around even better, and I hope you’ll enjoy your coop as much as I enjoy mine!